Solar in the News
Marketing Solar Energy to the Public Remains a Challenge - Renewable Energy World
July 02, 2009
As the solar industry grows, marketing and public outreach are set to become a larger part of the day-to-day operations of installers, integrators, manufacturers and trade associations.
Solar Energy Industries Association president Rhone Resch identified it as a major hurdle moving forward.
"The biggest challenge we face is educating people about the true costs of solar energy,” Resch told RenewableEnergyWorld.com last month at PV America in Philadelphia.
He said solar companies need to make the case that a solar system can be easily integrated into other financing arrangements, like a mortgage. It will make the mortgage payments a bit higher, but with incentives, the system starts generating revenue from day one. Those incentives also allow the consumers to defer up to two-thrids of the overall cost. Read Full Article
