NRG Wants to be the Apple of Energy, and as Big as SolarCity in Home Solar

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CNN Money

Power giant NRG Energy is looking to take cues from the world’s largest consumer tech brands — Apple, Google, Facebook and Amazon — when it comes to how to provide energy services for customers. In a letter written by NRG Energy CEO David Crane to company shareholders this week, Crane says NRG is doing everything in its power to swiftly move toward empowering and connecting consumers, and enabling them to make energy choices, similar to the way that these big four Internet companies are doing outside of energy.

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