The Solar Energy Industries Association (SEIA) has endorsed the online solar marketplace provider EnergySage by choosing the startup to create the organization's own solar shopping tool. The SEIA EnergySage marketplace will connect consumers looking to buy solar energy with multiple SEIA member installers and financiers.

“We believe this new online solar marketplace will serve a truly essential need as more and more Americans continue to turn to solar as their top energy choice,” SEIA president and CEO Rhone Resch said in a statement.

EnergySage’s platform offers customers the chance to comparison-shop for solar installers and financing options the way they would for other products, such as insurance policies or airline flights. There are nearly 300 solar installers on the platform and all will be available on the SEIA co-branded website, even if the installers are not SEIA members.