Strategy + Business
The solar industry is entering a dynamic period as costs decline, demand for electricity continues to grow, and competition heats up. The result has been a rise in M&A and vertical integration as solar energy providers seek to carve out a leading role in the market and ensure that they have access to customers. Some high-profile bankruptcies have captured headlines in recent months, perhaps the most infamous being government-subsidized Solyndra. But as Carrie Cullen Hitt, vice president of state affairs at the Solar Energy Industries Association - the national trade association of the U.S. solar industry - notes, failure is part of any industry's natural evolution, and solar is no exception. Rather than indicating imminent decline, it points to solar energy's potential for growth.