Solar Companies Shine a Light on the South Shore

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Solar companies are zeroing in on South Shore middle-income families as an untapped market for residential installations. More than 286 solar-related companies are operating in Massachusetts, employing 6,400 people, according to the Solar Energy Industries Association. 

SolarCity, the San Mateo, Calif.-based solar panel installer backed by billionaire investor Elon Musk, is increasing its employee base by about 100 in Massachusetts. It opened a 7,500-square-foot operations center in Pembroke in May, supporting its 2-year-old operations center in Marlboro.


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