It’s estimated installers spend up to $3,000 to acquire each new customer. This high price of customer acquisition is one of the many so called “soft costs” that increase the price of solar and reduce installer margins. Every step along the road to a signed contract has inefficiencies, which is spurring new software solutions to help installers increase their sales volume and close deals faster.
As a whole, solar professionals responsible for sales and marketing have created processes that favor post rather than pre-qualification of prospective customers. They have also been content with taking weeks to present home owners with a sales proposals, and running the risk of impatient customers going with someone else.