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I LIKE SOLAR: Using Social Proof to Accelerate the Adoption of Residential Solar

Webinar Archive

This webinar is exclusively open to  SEIA members only

Originally recorded July 15, 2014 at 1:00pm (Postponed - Originally scheduled June 10)

SEIA has been developing a campaign that uses Facebook’s online community to accelerate the rate of US residential solar adoption. Learn about how this project can help grow your business and engage your customers on a new level. 

Solar is an incredibly social product, with roughly half of new installations coming from a personal reference. Facebook’s social network reaches 71% of all online adults, making it an ideal channel to test whether the same results can be achieved online, vastly increasing the speed of solar adoption through “social proof".

I LIKE SOLAR will foster a robust community of solar owners to share their stories and will connect people who want solar with those who have solar. This campaign has the potential to transform the rate of solar adoption by consumers in the US and provide immense marketing potential for solar installers and manufacturers — leading the way in residential solar utilization and pushing forward a low carbon economy.

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