Shannon is responsible for all conception, strategy, planning and implementation of SEIA's events and events in which SEIA participates. Shannon has worked in hospitality for 15 years, in restaurants, hotels and catering businesses. She worked for the Association of Fundraising Professionals from 1998-2007, and recently joined SEIA as its Director of Conferences and Expositions. Ms. Watson graduated from the University of Richmond with a degree in English and Speech Communication, and she graduated with high honors from the Culinary Institute of America in Hyde Park, N.Y. She has been a Certified Meeting Professional since 2001, and achieved the credential of Certified Association Executive in 2010. She served as co-chair of the Association of Meeting Professionals in 2003-2004 and served as chair of the Meetings and Expositions Council for the American Society of Association Executives from 2006-2007. In her spare time, she enjoys poker tournaments, running, reading and family gatherings.