Susanna Murley is the Digital Media Director at the Solar Energy Industries Association (SEIA), a national trade association representing the 5,600 solar businesses that make up the U.S. solar industry. She is responsible for developing and executing online strategies for a wide range of SEIA activities, including federal and state advocacy, data visualization, and online communication strategies. In this role, she has pioneered the use of Google Hangouts as a way to engage top reporters from national publications and train corporate solar communicators across the U.S. in online solar marketing strategies. Since coming to SEIA, she has launched a blog, online mapping tools and video content as well as increased web traffic fourfold and added at least 60,000 new followers across SEIA's social media platforms.
Prior to joining SEIA, Susanna managed the website and social media of Planet Forward, an environmentally focused media project at the George Washington University’s School of Media and Public Affairs. At that innovative start up, she curated all user-driven content and launched, in partnership with National Geographic, the Great Energy Challenge Blog. Soon after being hired, she led an overhaul of the website's backend and design to increase SEO and usability while transitioning to a Wordpress CMS with Buddy Press.
She has an MA in Environmental Resource Policy from George Washington University, an MA in English Literature from the University of Delaware and a BA from St. Olaf College.