Cutting costs has been the key to solar’s rapid expansion this decade. The lion’s share of cost reductions in the solar industry has come from reductions in module prices. The $4 per watt you’d have paid in 2006 for modules alone gets you the entire residential solar system installed today.
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From the Executive Summary:
Getting homeowners to go solar is difficult - to say the least. It's expensive and time-consuming, and it's hard to predict who will go solar and why. We've been working on reducing this cost and clearing up the mystery.
On the eve of the first presidential debate, a flurry of new polls suggest most Americans support clean energy and policies to reduce climate change — topics that have garnered scant attention on the campaign trail.
The Solar Energy Industries Association (SEIA), the national trade association for the solar energy industry, announced today that it has officially merged with the Solar Alliance, an advocacy organization committed to establishing solar policies at the state level. Effective immediately, the Solar Alliance will operate under the SEIA brand in an effort to present a unified solar industry voice in all advocacy efforts at the state level. Carrie Cullen Hitt, president of the Solar Alliance, is now Vice President for State Affairs at SEIA, and the Solar Alliance team joins Hitt as part of SEIA’s new department for State Affairs.