With the rise of digital marketing and social media, the practice of content marketing--or providing useful information about a product with the intention of influencing customer behavior--has become increasingly more important.
The internet allows companies to become their own publishers and to interact with customers as a source of information, not just product. Websites, social media accounts, blogs, newsletters, photo essays, white papers, videos--all these things add up and give you opportunities to distinguish yourself from your competition and build a relationship with a potential customers.
In this webinar, we will discuss how companies can use online tools to provide customers with useful information about solar. We will use real world examples to show how solar companies have used content marketing to their advantage and give practical tools for measuring success.
We have created a Storify readlist to get you started thinking about content marketing.Check it out.
Silvio Marcacci: Silvio founded Marcacci Communications in January 2012 and has led all client strategy, development, and campaigns conducted by the company. Silvio has twelve years’ experience in media relations, online communications, community outreach and government relations.
Tor Valenza: Tor Valenza aka “Solar Fred” is the founder of UnThink Solar, a strategic communications firm dedicated to helping solar companies reach solar customers through innovative messaging, branding, and social media communications.
Kenny Gayles: Kenny Gayles is the social media coordinator at the Solar Energy Industries Association. He primarily manages SEIA’s various social media platforms - such as Twitter,Facebook, LinkedIn, Pinterest, and Google+ - to help spread the word about solar.
Susanna Murley: Host. Susanna Murley is the digital media director at the Solar Energy Industries Association. She develops SEIA’s online strategy, integrating the website, social media, email and video to promote SEIA’s research and policy work.