New federal telemarketing laws went into effect in October 2013. Solar marketing and sales management could previously focus exclusively on the return on investment from consumer telemarketing activities. Now, telemarketing compliance is a critical part of risk management and financial consideration.
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At Solar Power International in Chicago, you may have noticed that the solar industry consists of an amazing array of types and sizes of companies. At Solar Marketing Group, I am lucky to get to work with companies that run the gamut of the solar space and while these companies have their own unique needs, one thread connects us all: We all benefit from growing the amount of solar installed. The industry’s growth comes from a lot of different things, but all of these factors can be spurred or thwarted by political action (or inaction, as the case may be).
The mindbogglingly large number of people in the world–1.3 billion–without access to electricity is providing a growing market opportunity for a lot of social entrepreneurs. I just wrote about one, Nokero, selling solar-powered light bulbs.
US Senator for Colorado, Mark Udall and his cousin, Tom Udall, senator for New Mexico have teamed up to introduce legislation that would set renewable energy targets for utilities.
The legislation introduces the first national threshold, for utilities to purchase 25% of their energy from renewable resources by 2025.
A growing number of major corporations with operations around the world are harnessing energy from the sun to save on electricity bills. The Solar Energy Industries Association and Vote Solar recently released data showing some of the most iconic brands have gone solar in 2013.
The number of solar installations grew strongly in the nation’s residential, commercial and utility sectors in the third quarter, largely as a result of falling costs, a federal investment tax credit and state programs that support renewable energies, the solar industry’s main trade group reported on Tuesday.
Developers installed 684 megawatts of solar panels in the U.S. in the third quarter, 44 percent more than a year earlier, as residential projects rose to a record, according to the Solar Energy Industries Association.
The White House Chronicle
Rhone Resch, President and CEO of the Solar Energy Industries Association, appears on this episode of the White House Chronicle to discuss the technology, economics, and policies behind solar energy in the U.S.
The queen of England has gone solar.
The year is 2020. The United States is on the cusp of a golden age, there's peace in the Middle East, and the Texas oil tycoon is suddenly back in the saddle.