At Solar Power International in Chicago, you may have noticed that the solar industry consists of an amazing array of types and sizes of companies. At Solar Marketing Group, I am lucky to get to work with companies that run the gamut of the solar space and while these companies have their own unique needs, one thread connects us all: We all benefit from growing the amount of solar installed. The industry’s growth comes from a lot of different things, but all of these factors can be spurred or thwarted by political action (or inaction, as the case may be).
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The mindbogglingly large number of people in the world–1.3 billion–without access to electricity is providing a growing market opportunity for a lot of social entrepreneurs. I just wrote about one, Nokero, selling solar-powered light bulbs.
US Senator for Colorado, Mark Udall and his cousin, Tom Udall, senator for New Mexico have teamed up to introduce legislation that would set renewable energy targets for utilities.
The legislation introduces the first national threshold, for utilities to purchase 25% of their energy from renewable resources by 2025.
A growing number of major corporations with operations around the world are harnessing energy from the sun to save on electricity bills. The Solar Energy Industries Association and Vote Solar recently released data showing some of the most iconic brands have gone solar in 2013.
The first bill U.S. Sen. Ed Markey, a Massachusetts Democrat, has introduced in the Senate would require utilities to generate a quarter of their electricity from renewable sources.
As the United States continues a slow climb out of economic difficulty, one industry continues its steady ascent — the solar energy industry. And with more than 224 sunny days last year in San Antonio alone, Texas could play a big role in this ascent now and in the years to come.
A study released today by the Vote Solar Initiative finds that net-metered rooftop solar will provide more than $92 million in annual benefits to ratepayers of California's three investor-owned utilities.
Solar zones built on public land have the potential to supply carbon-free energy to millions.
In less than 24 hours this week, crowdfunding site Solar Mosaic raised more than $313,000 for four installations on affordable housing.
Thanks to our seemingly infinite social networks, we are inundated with recommendations influencing our tastes and preferences from food to clothing brands. Social influence stronger in conversations with neighbors and good friends, which is beginning to extend from our desktops to our rooftop energy decisions in a new phenomenon I call “social solar.”