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Solar Industry Research Data


Solar Industry Growing at a Record Pace

Solar energy in the United States is booming. Along with our partners at Wood Mackenzie Power & Renewables and The Solar Foundation, SEIA tracks trends and trajectories in the solar industry that demonstrate the diverse and sustained growth of solar across the country.

Below you will find charts and information summarizing the state of solar in the U.S. If you're looking for more data, explore our resources page. In addition, SEIA Members have access to presentation slide decks that contain this data and much more. Not a SEIA Member? Join today!

Massive Growth Since 2000 Sets the Stage for the Solar+ Decade

In the last decade alone, solar has experienced an average annual growth rate of 24%. Thanks to strong federal policies like the solar Investment Tax Credit, rapidly declining costs, and increasing demand across the private and public sector for clean electricity, there are now more than 162 gigawatts (GW) of solar capacity installed nationwide, enough to power nearly 30 million homes.

Solar as an Economic Engine

As of 2022, more than 263,000 Americans work in solar at more than 10,000 companies in every U.S. state. In 2022, the solar industry generated over $36 billion of private investment in the American economy.

Growth in Solar is Led by Falling Prices

The cost to install solar has dropped by more than 40% over the last decade, leading the industry to expand into new markets and deploy thousands of systems nationwide. An average-sized residential system has dropped from a pre-incentive price of $40,000 in 2010 to roughly $25,000 today, while recent utility-scale prices range from $16/MWh - $35/MWh, competitive with all other forms of generation.

Inflation, Supply Chain Constraints Lead to Price Increases

However, the last three years have been volatile for solar pricing. Inflation and supply chain challenges stemming from the global pandemic and trade instability contributed to price increases. As more modules have been able to enter the U.S., and as domestic manufacturing capacity begins to come online, modules have become more widely available, putting downward pressure on prices. Still, prices for projects installed in Q3 2023 in all segments remain higher than their pre-pandemic levels. 

Solar's Share of New Capacity has Grown Rapidly

Solar has added the most generating capacity to the grid each of the last four years and has done so again through the first three quarters of 2023. 48% of all new electric capacity added to the grid in 2023 has come from solar. Solar’s increasing competitiveness against other technologies has allowed it to quickly increase its share of total U.S. electrical generation - from just 0.1% in 2010 to over 5% today.

The U.S Solar Industry is a 50-State Market

While California has traditionally dominated the U.S. solar market, other markets are continuing to expand rapidly. States like Texas, Florida, and New York all saw major growth in 2022. In addition, half of U.S. states have now installed 1 GW or more of solar, compared to only three a decade ago. As demand for solar continues to grow, new state entrants will grab an increasing share of the national market. 


Prices Decline for Rooftop Solar, but Higher Soft Costs Remain

Residential price increases are not only driven by supply constraints leading to higher module and other hardware pricing, but also increasing soft costs, which include installation labor, customer acquisition, and permitting/inspection/interconnection. For much of the 2010s, total cost savings failed to keep up with rapidly declining module and inverter prices due to flatter soft costs. Recent price increases on the hardware side have been accompanied by continued soft cost increases. U.S. solar soft costs continue to be much higher than those of other developed solar markets around the world. Through programs like Solar Automated Permit Processing (SolarAPP) and SolSmart, SEIA and our partners are working to reduce local barriers to going solar.

Storage is Increasingly Paired with All Forms of Solar

Homeowners and businesses are increasingly demanding solar systems that are paired with battery storage. While this pairing is still relatively new, the growth over the next five years is expected to be significant. By 2027, nearly 30% of all new behind-the-meter solar systems will be paired with storage, compared to under 10% in 2022. The utility-scale market is also recognizing the benefits of pairing solar with storage, with over 45 GW of commissioned or announced projects paired with storage, representing over 50 GWh of storage capacity.

Residential Market Continues to Diversify

The residential solar market has installed over 5 GW so far in 2023, and is on pace for its 7th consecutive record year. High household electricity bills and power outages have driven demand, as have changes to California's Net Metering rules. Customers in California rushed to sign up for projects under the old, more favorable rules before they expired this spring, and build out of that pipeline has propped up national installation volumes in 2023. In 2024 however, the buildout of the California queue coupled with higher financing costs nationally will lead to an overall contraction in the residential market, despite modest growth in non-California markets. 


IRA to Help Drive Emerging Commercial Markets

The commercial solar market, which consists of on-site solar installations for businesses, non-profits and governments, has historically been dominated by a handful of markets: California, Massachusetts, New Jersey and New York. Because of their outsized portion of the market, policy and incentive changes in any of those states could rattle the market and stymie national growth. However, the IRA, through provisions on transferability, direct pay, and the various adder credits, will lead to growth in emerging commercial markets. 

Community Solar Expansion

While early growth for community solar installations was led primarily by three key markets – New York, Minnesota, and Massachusetts – a growing list of states with community solar programs have helped diversify the market. Community solar programs in Maine and Illinois made strides in 2022, and programs in Maryland and New Jersey are expected to expand significantly in 2023 and beyond. As more states and utilities create and expand community solar programs, access to solar will expand to all types of households and businesses.

Utility-Scale Segment Rebounds from Supply Challenges

The utility-scale solar market has experienced many ups and downs in recent quarters, including trade disputes that were eased by a two year tariff moratorium enacted by the Biden Administration last June, the implementation of the Uyghur Forced Labor Prevention Act, and upward pressure on prices due to inflation. These challenges led to insufficient module supply and project delays. However, in 2023, delayed projects have begun to come online as module supply has improved, and installed capacity is forecasted to nearly double year-over-year. Despite a low quarter for pipeline additions brought on by capital cost increases, the outlook for the segment remains strong. 

Solar PV Growth Forecast

Due to pricing and procurement challenges, solar growth slowed in 2022, with annual deployment 12% lower than in 2021. However, strong deployment in the first three quarters of 2023 has put the industry on track for another record-breaking year, with nearly 33 GW of projected solar installations. The solar industry is expected to nearly triple in cumulative deployment by 2028, as the Inflation Reduction Act provides key tax incentives and long-term certainty that will spark demand for solar and storage and accelerate the transition to renewable energy.

Inflation Reduction Act Boosts Solar Outlook

The passage of the Inflation Reduction Act has drastically improved baseline projections for the solar industry over the next five years. In the next half decade, the long-term tax incentives and manufacturing provisions in the IRA provide the market certainty needed to boost expected solar deployment by 38% compared to pre-IRA projections. Still, the industry awaits guidance from the Biden Administration on key provisions of the law. The specifics of this guidance will have massive implications for the industry's ability to maximize the potential of the IRA, and could unlock further growth in years to come. 

New Manufacturing to Secure Supply Chain

In addition to spurring massive deployment of solar energy, the IRA will bring about a renaissance of U.S. solar manufacturing. Since the beginning of 2022, more than 100 GW of solar module manufacturing capacity has been announced, over 19 GW of which is already under construction. This will be a boon for the industry, as it will increase supply chain reliability, create jobs, and spur investment in clean energy. In addition, massive investment in battery storage manufacturing has been announced, and these manufacturing facilities will ensure that the solar and storage industries have access to reliable, domestic supply for future growth.

More Aggressive Growth Needed to Reach Climate Goals

While projected growth over the next 10 years spurred by the IRA puts the solar market in reach of ambitious clean energy goals set by the industry and the Biden administration, more work is needed to achieve the pace required for a 100% clean energy electricity system. Annual installs will need to grow from less than 22 GW in 2022 to nearly 140 GW by 2030, with cumulative totals over 800 GW by the end of the decade. A combination of private sector innovation and stable, long-term public policy will set the solar industry on a path to achieving these more aggressive goals to address climate change and decarbonize the economy.

Solar Helps Fortune 500 Companies Save Money

Data from SEIA's annual Solar Means Business report show that major U.S. corporations, including Meta, Amazon, Apple, Walmart, and Microsoft are investing in solar and renewable energy at an incredible rate. Through June 30 2022, the top corporate solar users in America have installed almost 19 GW of capacity across nearly 50,000 different facilities across the country.

Other key takeaways:

  • Corporate solar adoption has expanded rapidly over the past several years, with about half of all capacity installed since 2020.
  • Off-site solar made up much of the growth in corporate solar, with 77% of capacity since 2020 being off-site. 
  • The systems tracked in this report generate enough electricity each year to power 3.2 million U.S. homes.

top corporate solar users

You can explore SEIA's Solar Means Business report, including interactive maps and data tools on the top corporate solar users in the U.S.